ITP Media Group is hiring a Multimedia Prompt Engineer to build and operationalise world class image video and audio visual prompting systems across our portfolio.
This role sits at the intersection of creative direction pre production and post : turning briefs into storyboards moodboards animatics and production ready visual packs using best in class generative tools (image video) while upholding rights safety and brand integrity.
You will partner with art directors video leads and editors to accelerate concepting improve creative quality at speed and standardise visual workflows for both editorial and client work.
Requirements
1) Visual Prompt Systems & Libraries
- Build reusable prompt libraries for image layout lighting lensing composition palette typography treatments and motion cues (camera moves transitions).
- Create multi step prompt chains (concept reference search style exploration layout/pose refinement variant selection) with documented inputs/outputs and guardrails.
- Maintain brand specific system prompts and template files for each title (print/digital/social/video) including bilingual/RTL considerations where relevant.
2) Storyboarding Pre vis & Animatics
- Translate briefs into storyboards shot lists and animatics (tempo beats motion arcs) producing versions for editorial tentpoles and client campaigns.
- Rapidly visualise options (talent blocking wardrobe sets props product hero shots) and iterate with stakeholders before production.
3) Concept Art Look Dev & Stock Visualisation
- Generate look development boards (style frames colour scripts lighting/look LUTs) for fashion beauty still life architecture and portraiture.
- Visualise stock : source test and mock-up stock alternatives; produce AI assisted comps that map to available/licensable imagery and reduce reshoot risk.
- Create textless masters and layered files so design can localise and version efficiently.
4) Video & Motion Packaging Support
- Produce social first opening frames lower thirds copy thumbnail drafts and storyboarded camera moves to speed video edits.
- Experiment with text to video / image to video tools for pitch ready proof of concepts while aligning with editorial standards and brand safety.
5) Rights Provenance & Brand Safety
- Embed Content Credentials/C2PA provenance for generated assets where supported; maintain usage notes (model/tool parameters date licensing).
- Enforce no go prompts (prohibited content celebrity likeness restrictions trademarked elements) and ensure clear labelling/disclosure when synthetic media is used.
- Partner with Legal/Standards on releases music/fonts/artwork rights and client specific compliance.
6) Tooling Templates & Workflow
- Own the template stack : PSD/INDD/AE/PR/Figma files MOGRTs LUTs and caption packs; keep libraries versioned and documented.
- Optimise upstream/downstream hand offs (edit art video social) and maintain DAM hygiene (naming metadata rights notes).
- Recommend tool selection and settings (image/video models upscales background/removal generative fill/extend) per use case.
7) Collaboration & Enablement
- Pair with Art Directors Photo Leads Video Editors and Deputy/Managing Editors to turn briefs into execution plans.
- Be a second nature to the commercial teams to translate briefs into distinct and precise execution options for our client partners.
- Run show and tells brown bags and prompt clinics ; publish quick start guides and brand visual playbooks .
8) Commercial & PRIVA Support
- Build pitch visuals (styleframes mock covers key visuals storyboards) and present to clients alongside the Group Creative Director.
- Translate commercial objectives into credible creative options; create scopeable PoCs for white label campaigns.
Qualifications
- 5 8 years in creative production/art direction motion design or advanced image creation with hands on generative AI experience (image video).
- Expert prompt craft across image models (e.g. compositional control lighting lens/DoF material keywords negative prompts seeds aspect ratios).
- Strong grasp of storyboarding/animatic techniques and visual grammar (shot sizes camera language continuity colour theory).
- Fluency in Adobe CC (Photoshop/Illustrator/InDesign/After Effects/Premiere) Figma and at least one colour or finishing tool (e.g. Resolve).
- Familiarity with Content Credentials/C2PA usage labelling and rights/licensing for stock fonts artwork music.
- Comfort presenting to senior stakeholders and clients; crisp documentation and file hygiene.
- Bilingual Arabic/English preferred; RTL experience a plus.
Key Performance Indicators (KPIs)
- Cycle time reduction from brief storyboard/lookframes.
- Adoption and measured reuse of prompt libraries and templates across brands.
- Pitch win rate and client satisfaction for PRIVA mockups/PoCs.
- Quality of visual outcomes (editorial benchmarks engagement lift on social packaging).
- Compliance : zero critical rights/incidents; consistent provenance labelling.
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