Join to apply for the Senior Manager - Performance Marketing role at Publicis Groupe Middle East
Company Description
Operating in over 50 countries, including the USA, UK, MENA, Poland, Australia, and China, our team delivers groundbreaking media solutions.
Spark Foundry combines a startup spirit with the resources of Publicis Groupe.
Recognized as Ad Age’s 2023 ‘Agency Network of the Year,’ we’re also proud to have been voted ‘Media Agency of the Year’ at the KSA Smarties 2024.
Our unique blend of entrepreneurial innovation and great capabilities sets us apart.
Join us and be part of a team that's shaping the future of media.
Overview
We are looking for an experienced and results-driven Senior Performance Manager to lead and optimize our digital advertising efforts across various social media platforms and Google products.
The ideal candidate will have extensive hands-on experience in e-commerce and paid media, leveraging these channels to drive performance, growth, and ROI.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across social media platforms such as Meta (Facebook and Instagram), Snapchat, TikTok, LinkedIn, X (formerly Twitter), and Pinterest.
Manage and optimize campaigns on Google properties including Search, Performance Max (PMax), Shopping, and Demand Gen to maximize revenue and brand visibility.
- Oversee end-to-end campaign management, including planning, creation, execution, monitoring, and analysis.
Utilize data-driven insights to optimize campaigns for performance, using A/B testing, audience segmentation, and creative strategies.
- Collaborate with e-commerce teams to align paid media strategies with sales objectives and ensure seamless user journeys.
Implement and manage shopping campaigns across all relevant platforms to boost e-commerce revenue.
- Analyze campaign performance and conduct deep dives into data to extract actionable insights for optimization.
Prepare regular reports and presentations on performance metrics and provide recommendations for continuous improvement.
- Effectively manage budgets, allocating resources strategically to maximize returns on ad spend (ROAS).
Track spending efficiency across all paid social and Google ad channels.
- Work closely with planning, performance hub teams to ensure all campaigns are aligned with brand guidelines and best practices.
Communicate campaign strategies, results, and changes effectively to key stakeholders and lead on this conversation with the client POCs. - Serve as the primary point of contact for clients, ensuring clear communication and fostering strong relationships.
Lead client meetings, presentations, and discussions related to campaign performance and strategic recommendations, enhancing client satisfaction and retention.
Qualifications
- Proven experience in managing social media and Google ad platforms with a focus on DTC (Direct to Consumer) e-commerce, especially in the Retail industry.
- Deep understanding of digital marketing principles, metrics, and optimization tactics.
- Proficiency in using platforms such as Meta Ads Manager, Google Ads, Snapchat Ads, TikTok Ads Manager, LinkedIn Campaign Manager, Twitter Ads (X), and Pinterest.
- Strong analytical skills with experience in data analysis tools (e.g., Google Analytics, Excel).
- Excellent organizational, communication, and project management skills.
- Fluency in English and Arabic is a must.
- Experience with marketing automation tools and CRM platforms is a plus.
Additional Information
- Employment type: Full-time
- Job function: Research, Analyst, and Information Technology
- Industry: Advertising Services
#J-18808-Ljbffr