Home
Find Jobs
For Candidates
For Employers
United Arab Emirates Jobs Expertini hovers at the forefront of Artificial Intelligence (AI) for the United Arab Emirates job search community with ❤️. Expertini's innovative AI research and development have contributed to a new awareness among job seekers in their pursuit of knowledge and have bridged the gap that is needed by talent acquisition across the Globe - Know more.

Get Your Score Here

Resume Score

United Arab Emirates Jobs Expertini® - Ai Resume Scoring

Introducing Resume Score™ Tool, a unique innovation from United Arab Emirates Jobs Expertini. Our AI-powered tool instantly evaluates your Resume/CV for the job role: Brand Marketing Manager. Get valuable insights in seconds.

United Arab Emirates Jobs Expertini

Brand Marketing Manager Job in United Arab Emirates Recruiting by Miral

🏷 Bookmark

Brand Marketing Manager

🏢 Miral
📌 United Arab Emirates, United Arab Emirates, United Arab Emirates
💼 healthcare practitioners and technical
⌚ 10 hours ago

🔖 Full Time

Download This Job Details

The Brand Marketing Manager is responsible for driving the overall marketing function for respective theme park/attraction(s), and delivering the marketing plan in line with the brand / business strategy. Responsible for driving the commercial objectives of the business, maximising visitor volume, revenue, market penetration and brand positioning objectives.

The Brand Marketing Manager will own the respective theme park/attraction(s) brand management, supporting all marketing initiatives including campaign concept ideation, content production, guest consumer journey, operational requirements and full B2C campaign roll-out. They will also ensure brand assurance / continuity of IP usage and adherence to foundational brand standards and across internal and external communication acting as the primary owner of the respective theme park/attraction(s) short/mid-term marketing initiatives, measured against return on investment (ROI), brand performance and commercial metrics.

Support the Head of Brand(s) to develop a brand and audience segmented content strategy with the objective of increasing brand strength (salience, awareness, consideration, and brand buzz) for respective theme park/attraction(s).

Brand Management / Strategy Support:

Support the Head of Brand(s) with Brand Management for the theme park/attraction(s) brand(s) and Brand Guidelines, responsible for the development, assurance, continuity, IP usage, content creation, and compliance with foundational brand standards across internal and external communication.

Support the Head of Brand(s) to develop and execute a Brand Strategy across the theme park/attraction(s), to maintain positive brand integrity and perception across all marketing initiatives.

Support the Head of Brand(s) to develop an audience segmented content strategy with the objective of increasing brand strength (salience, awareness, consideration and brand buzz) across the theme park/attraction(s).

Conduct regular audits of all B2C/B marketing material to ensure all assets are in line with brand guidelines, ensuring all B2C/B parties adhere to contractual IP rules and regulations and internal brand standards.

Support the Head of Brand(s) manage the relationship with relevant IPs, including the ownership of the approval process, ensuring all internal and external parties adhere to contractual IP rules and regulations.

Deep understanding of customer insights, using data to drive positive marketing outcomes.

Constant focus on competitor movement, locally, regionally and globally.

Creative Agency Support (Internal/External):

Support the Head of Brand(s) manage the external creative agency relationship, ensuring that delivery deadlines are adhered to and creative concepts are developed in-line with campaign objectives, targeting the right market/relevant consumer and compliant with IP rules/regulations and internal brand standards.

Develop external creative agency briefs, ensuring that the objectives of each marketing campaign is defined and supports the annual content strategy.

Work closely with the Head of Brand(s) and Legal/Procurement team(s) to manage the creative agency financial relationship, including retainer and third-party production fees and usage rights are in-line with contractual obligations.

Utilize both agencies to development/maintain of the theme park/attraction(s) Brand Guidelines, to set the foundational brand standards and expectations of all creative execution. Distribution external parties including Miral group, partners and sponsors.

Work closely with the Head of Brand(s) to roll-out the agreed content strategy using a collaborative approach between the internal/external creative and external media agencies.

Support the Head of Brand(s) manage all third-party production shoots with the external creative agency.

Own the annual B2C Marketing Calendar(s) for relevant theme park/attraction(s) to ensure campaign drivers are meeting expected business revenue/attendance targets and delivered within agreed time-frame to support.

Work with the Head of Brand(s) to ideate campaign concepts

Plan and execute communications and marketing campaigns with a key focus on achieving positive return on investment against campaign spend. Responsible for compiling the full campaign roll-out from supporting Head of Brand(s) across all segments, ensuring all elements meet the set objective and are delivered on time.

Ensuring high quality and consistency across all communication channels with a 360 integrated approach to delivering marketing campaigns.

Campaign Management:

Develop and execute cross-platform audience engagement and owned channel marketing programs for relevant theme park/attraction(s) to help drive conversion. Utilize a data-informed approach that considers audience behaviour to optimize campaign performance.

Brand Content Support:

Support the Head of Brand(s) create content for all marketing initiatives (B2C/B), ensuring quality communication that is compliant with IP rules/regulations and in-line with internal brand standards. Responsible for the full roll-out/adaptation of the creative across all mediums, ensuring each execution meets the creative objectives and all assets delivered on time.

Support the Head of Brand(s) develop in-facility marketing communication across the theme park/attraction(s), ensuring all signage is clear, collateral, digital screens etc have contextual and brand relevant content with the objective of improving brand exposure and increasing in-facility spend.

Ensure high quality and consistency across all visual and written communication utilizing a 360 integrated approach to curating marketing content.

Assist with copywriting and translations across the theme park/attraction(s) brand(s) ensuring consistency in multilingual tone-of-voice and compliant with IP naming conventions.

Work closely with the Social Media Team & Agency to approve all content concepts ensuring compliance with IP rules/regulations and the creative in-line with internal brand standards.

Support the wider Farah Experience business with creative requests via the internal creative agency.

Online Consumer Journey / Portals:

Support the Head of Brand(s) manage the Online consumer journey, content creation and approvals for all digital channels (website, apps, and portals), ensuring all content is kept up to date and compliant with IP rules/regulations and in-line with internal brand standards. Developing/maintaining guest/partner communication with the objective of incrementally increasing conversion and revenue generation.

Support the B2B marketing team with management of the B2B content portal, ensuring all assets are kept up to date and compliant with IP rules/regulations and in-line with internal brand standards.

To be considered for this role, you will need to have:

Educated to degree level or equivalent in Marketing

Minimum 5 years of Marketing experience

Excellent knowledge of Office tools (Word, Excel, PowerPoint, Outlook)

Strong copy-writing skills

Very personable and an excellent communicator

Commercially astute, data-driven and results oriented

Highly deadline driven

Resourceful, pro-active and innovative thinker

Strong organizational skills

Good multi-tasking abilities

Ability to navigate a busy and challenging environment

Solid attention to detail

Analytical in thinking and able to manipulate data in Excel

Desirable:

Worked in theme parks, attractions or entertainment venues

Worked in the UAE or GCC countries in a marketing environment

Experience with leading regional or global brands

Agency management

Media planning and buying

Native Arabic Speaker

Apply Now

Rate or Report This Job

If you feel this job is inaccurate or spam kindly report to us using below form.
Please Note: This is NOT a job application form.

Are You Looking for a Brand Marketing Manager job in United Arab Emirates?

Great News! We've discovered an exciting live job opportunity for a Brand Marketing Manager position in United Arab Emirates. This job is currently open for hiring/recruiting by Miral, exclusively for you at United Arab Emirates Jobs Expertini. Feel free to download the job details here.
What is the Brand Marketing Manager Jobs Trends in United arab emirates and United Arab Emirates?

Explore the current trends for Brand Marketing Manager jobs in United arab emirates and United Arab Emirates at Expertini. The following graph provides insights into the job market dynamics.
What is the work culture like at Miral?

The work culture at Miral must adhere to the Ethics of Work Culture as described in the Ethical framework of the UN Charter. You can gain more insights into their local workplace environment by exploring their jobs Miral and also by visiting their official website through Google.
Wondering about the intrinsic value of sustainable urbanization in United arab emirates?

The World Cities Report 2020 sheds light on the intrinsic value of sustainable urbanization in United Arab Emirates, particularly within United arab emirates. It explores this value from economic, social, and environmental angles, encompassing the intangible aspects that contribute to United arab emirates's distinct character. Moreover, the report delves into the role of innovation and technology, the responsibilities of local governments, targeted investments, and the effective implementation of the New Urban Agenda in promoting sustainable urbanization globally. For a deeper dive into population growth trends and diversity in United arab emirates, additional details can be found on United arab emirates Wikipedia.
Is Miral hiring in United Arab Emirates?

Yes, we found live job(s) for Miral in United Arab Emirates.
Are there any jobs for Brand Marketing Manager in United Arab Emirates?

Brand Marketing Manager jobs are available in United Arab Emirates.
Curious about the cost of living in United arab emirates compared to other cities in United Arab Emirates? Uncover the details!

Exploring the cost of living in United arab emirates. At Expertini.Com for United arab emirates , we gauge it based on the percentage of earnings to living costs, typically ranging from 33% to 65% of your monthly income. This analysis empowers you to make informed decisions about your financial planning and lifestyle. Additionally, we recommend consulting with locals before making any moves to a new town.
What is the average salary range for Brand Marketing Manager in United Arab Emirates?

The average salary range for Brand Marketing Manager in United Arab Emirates varies, but the standard pay scale is rated "Standard" in United Arab Emirates. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively.
How can I apply for a job at Miral?

To apply for a job at Miral follow the application process following the "Apply Now" button at United Arab Emirates Jobs Expertini and also you can visit Miral official career page and follow their application process.
What are the key qualifications for Brand Marketing Manager?

Key qualifications for Brand Marketing Manager typically include a list of qualifications and expertise as outlined in Bureau of Labor. Be sure to check the specific job listing for detailed requirements and qualifications.
How can I set up job alerts for Brand Marketing Manager in United Arab Emirates?

You can set up job alerts for Brand Marketing Manager in United Arab Emirates by creating a free job alerts on United Arab Emirates Jobs Expertini. Our Ai system will automatically notify you when new job listings matching your criteria become available.
What types of benefits are offered for Brand Marketing Manager positions?

Benefits for Brand Marketing Manager positions may include a list of benefits. These can vary from company to company, so it's important to review the specific job listing for details on benefits offered by the employer.
Are there any remote job opportunities for Brand Marketing Manager?

Not all jobs have remote job opportunities available. However, nowadays, many companies offer remote work options. You can find remote job listings for Brand Marketing Manager on United Arab Emirates Jobs Expertini.
How can I improve my chances of getting hired for Brand Marketing Manager?

To improve your chances of getting hired for Brand Marketing Manager, consider improving your skills. Also, make sure to check your Resume/CV Score with our free Resume Scoring Tool. Additionally, it is worth noting that United Arab Emirates Jobs Expertini has an in-built Ai Resume Scoring tool that will give you the matching score for each job based on your Resume/CV once it is uploaded. This can also help you align your Resume/CV according to the job requirements and enhance your skills if you fall short of them.