Growth Specialist Jobs In Dubai 2022 | Halian Middle East
Your ResponsibitiesOwn all aspects of performance marketing: develop strategies and plans to drive near-term new customer acquisition and build a foundation for healthy growth in the future;
Identify, test, measure, and optimize channels in order to grow revenue while maintaining strong LTV/CAC ratio and unit economics;
Innovating and updating our approach to audience targeting strategies through industry changes (e.g. iOS 14, Facebook interest targeting removal, web-to-app acquisition flows);
Recommending custom audiences for lookalike and remarketing targeting;
Devise new methods and strategies for improving reporting and creative processes;
Refining our process of creative research including competitive analysis;
Recommending the best channel and audience mix to reach company monthly goals and available budget;
Mentor, train, and guide other members of the team.Your Qualifications4+ years of growth or performance marketing experience (app experience is mandatory);
Hands-on and execution-oriented with a deep understanding of the latest marketing & growth tactics, technologies, and innovations;
Experience with both managing external digital agencies and building / managing an internal growth team;
Strong analytical skills and a passion for leveraging data to derive insights and drive impactful business and marketing decisions;
Strong organizational skills, attention to detail, seamless execution, problem-solving, building / optimizing scalable processes;
A team player who thrives in fast-paced environments;
Previous working experience in the MENA region is a plus.#J-18808-Ljbffr