Job Responsibilities:
Work with the internal Marketing, Product and BI team to plan and execute campaigns that
To create journeys for existing users which help engage them more and bring them back to the
To plan and execute the Monthly marketing calendar
Presenting daily/ weekly/ monthly reports of promotional campaigns and corresponding
Work with Acquisition and Product teams to help develop our websites/apps to improve design,
Job Requirements:
5+ years’ of experience in CRM campaigns, journeys and analytics, with specific experience managing an app/PN/email/web/mobile marketing program from end-to-end (gaming e-commerce experience).
Knowledge of tools such as Mixpanel , Webengage and Clevertrap.
Hands-on Experience in user retention and engagement campaign execution
Good understanding of CRM, Push Notifications, email marketing and mobile marketing.
Experience of using marketing analytics tools and metrics such as CPA, visits, unique visits conversion rates, latency, bounce rates, etc.
Understanding of RFM, databases, SQL, Tableau etc is preferred
Ability to effectively communicate and manage relationships with external vendors and partners. Preferred Education and Professional Background-
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