Job Purpose The role of the Communications Section Head is to develop and manage all strategic museum communications, approve all press and PR campaigns, commissions and manage PR agencies. Managerial Responsibilities Support the Director of Marketing & Communications in the development, implementation, and evaluation of the annual communications plan. Manage the Communications Section team including recruitment & selection, priority & project assignment, goal setting & performance management, mentoring & coaching, and professional development. Develop Key Performance Indicators (KPI’s) to evaluate communication strategy success across all lines of business Responsibilities Ensure the coordination and unification of all Museum communication. Activity. working closely with other departments to integrate the promotion of specific programs and objectives into the Museum’s overall communication strategy. Direct efforts to increase media coverage of the Museum’s exhibitions, programming, and acquisitions in high-profile local, national, and international media. On going collaboration with the DCT strategic department Oversee all media relations efforts and manage press events, pitch strategy, writing and editing of materials for distribution to local, regional, and national media. Manage, monitor, and assess internal institutional messaging and appropriate vehicles to ensure internal audiences understand and have access to available channels of communication. Collaborate with the Development Office to ensure communications programmes reach and activate current and potential funders and donors. Develop and cultivate relationships with local and regional media professionals including those in traditional and emerging channels. Required Experience Degree-level in a relevant subject, e.g. communications, marketing Professional postgraduate qualification in marketing, press or PR Minimum of 8 years of experience Proven history of developing and maintaining positive professional relationships with the media. Proven track record in developing, implementing, and maintaining an effective press strategy and tactics that results in editorial coverage. Analytical skills to be able to interpret social media and other online data to react to issues and other concerns that may affect the museum’s communications strategies. Experience of crisis management Simply Brilliant People Powered by JazzHR
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