•Develop and execute strategic campaign plans for an online marketplace based multicategory app•Own the marketing calendar and determine the optimal product and campaigns to achieve the best performance.•Measure the engagement KPI's of the app like MAU, DAU, MSU, revenues, churn, and provide insights to the commercial team on reasons for changes in performance and suggestions for improvement.•Use analytics and data to drive informed decision-making, including identifying areas of underperformance and implementing solutions to improve KPIs.•Oversee and approve the quality of content created by copywriters and designers for commercial campaigns.•Collaborate closely with other teams on acquisition strategy and understanding the flow of traffic to app.•Be visionary and analytics thinking and result oriented.•Be able to work on growth marketing and omnichannel marketing tools, build campaign journeys, and measure the ROI.•Analyze customer data to identify key trends and behaviors and develop targeted messaging and campaigns to drive desired outcomes.•Strategize, develop, and drive CVM engagement across critical CVM pillars (Data Variety, Segmentation, Campaign Management, Offering & Communication Channel Mix) to deliver revenue objectives.Qualification and ExperienceMaster’s Degree in Business Administration or any related human science8-10 years of experience in app growth marketing, Campaign management, Omni channel marketing, Digital marketing & Analytics Disclaimer: Drjobs.aeis only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.Our goal is to make hiring as easy as possible. We find the right talent for every company, ensuring that each candidate finds a job they enjoy. Dr.Job FZ LLC provides 360-degree AI-powered recruiting and job search solutions. If you are looking for a job and haven't found your chance yet, you can upload your profile on our website and find thousands of opportunities globally!Our platform gives you the flexibility you need to thrive in today's market by allowing you to apply for all different kinds of jobs, whether they are full- or part-time, remote or on-site.
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